Ever thought of using a paid version of Facebook? Let’s suppose if we have to pay for using it, what could its subscription fee be? Maybe a few bucks?
Well, it is a bit tough to imagine a subscription rate for a so-called Facebook (or you can call it Facebook Plus). However, it is still better to spend a few bucks than to spending your ‘personal data’ as a subscription fee, isn’t it?
The latest revelation about Facebook is shockingly harsh, eye-popping, and jaw-dropping. According to what Cambridge Analytica revealed, Facebook might be selling our data to outsiders. It seems Facebook considers us – its customers – as its ‘product’.
So, can we control this unconsented sharing by paying for our privacy?
Facebook has been free to use social media service since the beginning. And even now, Mark Zuckerberg expresses no interest in making it a paid platform. Instead, he remains focused on making it “a free service that everyone can use.”
Nonetheless, the idea of using a free service, which sells everyone’s data, is quite ridiculous. However, if someone proposes Zuckerberg to accept payments for offering privacy, maybe we can have a safer platform! For now, our data serve to be our subscription fee. So, why not replace it with some real money and get our privacy back?
Apple has established a solid rapport owing to its highly secure feature. Despite offering expensive products, the fanbase of Apple continues to grow more since people have become more conscious about their privacy even when messaging (things like internet shopping and banking are entirely on another level).
In a similar context, while talking to NBCNews, Tim Cooks highlights the privacy feature of Apple. While answering the question about his possible reaction if he were Zuckerberg, he says,
“What would I do? I wouldn’t be in that situation. If we monetized our customer, if our customer was our product, we could make a ton of money”. “We’ve elected not to do that,” he adds.
According to Cook, Apple has always created reliable products as sells all of it to its customers. It never treats its customers as ‘products’ to sell their data to third parties.
However, Zuckerberg justifies his actions by saying, “If you want to build a service that helps connect everyone in the world, then there are a lot of people who can’t afford to pay. And therefore, as with a lot of media, having an advertising-supported model is the only rational model that can support building this service to reach people.”
A paid version of Facebook maybe somewhat better, as we could expect several great features from it.
At first, this fantasy Facebook may offer the option to remove ads. Basically, Facebook does not sell our data literally. However, it sells targeted access to us to the marketers. It means it takes billions for these ads to reach the desired audience.
To achieve targeted approach, Facebook remains lustful to gather its customers’ data.
So, with a subscription-based platform, we may expect Facebook to halt its greedy approach towards marketers by barraging us with the advertisements.
A paid Facebook may be a bit perplexing to hear at first. However, as we delve into the details, we may find it better than from what we get as free FB users.
Although Zuckerberg’s has an avid belief that not everyone can afford to pay, this claim, however, does not suffice to justify selling its customers.
If Facebook indeed adopts a subscription-based form, it may consider launching a series of products for its audience. Those who can afford can opt for paid Facebook. Those who can’t would happily compromise for free.
If we look at some other products, we see happy customers paying for their customized product. For instance, people spend $11 per month for Netflix and $13 for Amazon Prime. Hence, spending $5 or $7 for a fully customized Facebook, without annoying ads and the unnecessary news won’t be a bad deal.
We know such a version may be a bit frustrating for its marketers. But, on a broader perspective, Facebook won’t face any losses as it would gain happy customers paying their subscription fee. Who knows if this subscription-based design turns out to be more productive for Facebook!
Image courtesy of MaxPixel